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Possibly the most beloved article of clothing in all the world, blue jeans, a simple pair of pants for the workingman, became an icon of style. No other garment represents the lifestyle and personal choices, social change, and generational individuality like blue jeans. Jeans have spanned the last century, adapting to each new age with its own style and fit.

At BORGODELDUCA we pride ourselves in our contribution to explore and maintain the myth and mystique of blue jeans.


Denim mania between continuity and innovation. Discover the geography of the jeans industry!

The denim map between Japan and Australia

SUSTAINABLE STYLE

  • organic & BCI cotton
  • post consumer recycled
  • low water consumption
  • reduced energy usage
  • Tencel, kapok & hemp blends
  • green-screen chemicals
  • pre-reduced indigo
  • laser & ozone finishing
  • vertical sustainibility

Jeans represent democracy in fashion.

— Giorgio Armani

What are the geographical differences that characterize the denim industry? Read the news!

The denim map between America and Europe

I wish I had invented blue jeans. They have expression, modesty, sex appeal, simplicity - all I hope for in my clothes.

— Yves Saint Laurent

HEAVY DUTY STYLE

  • compact 3d structures
  • denim bonded to polar fleece
  • exaggerated heavy weights
  • rigid & sturdy
  • abrasion resistance
  • Cordura® or Dyneema®
  • solid hardware
  • chunky cord

Discover all the curiosities on the world of jeans!

Denim, the most important fabric of the twenty-first century

Denim is a love that never fades.

— Elio Fiorucci

I want to die with my blue jeans on.

— Andy Warhol

MILKY BLUES STYLE

  • a faded palette of light indigo hues
  • natural-wear fading
  • 1980’s OPEN-END LOOKS & PROMINENT TWILL LINES
  • SUPPLE, tactile surfaces

I wish I could invent something like Blue Jeans. Something to be remembered for.

— Andy Warhol